September 25, 2017

The company that made menstrual cups mainstream

One of my favourite products is a little silicone thing invented in Kitchener, Ontario, that collects menstrual blood for up to 12 hours. (Go make your stank face somewhere else!) The DivaCup is revolutionary for anyone who has a period. For the 2017 PROFIT 500 edition that appeared in Maclean's, I got to speak with the founders, a mother-daughter duo, about how they transformed the DivaCup's hemp-wearing hippie vibe into a mainstream force that has sparked copycats all over the world. Read the story here.