July 17, 2015

The White Glove Treatment

Whenever I know I'm going to shop at a glitzy store, I make sure my clothes have no wrinkles, my shoes are heeled with high shine, and my hair is ultra-glossy from all that light reflection. I do this because I don't want to be Pretty Woman'd. My latest feature for Canadian Business talks about how snobby salespeople are bad for business (and so rude!), particularly for luxury companies known to harbour several turned-up noses. I'm no psychographic analyst but I'm certain the way to get into someone's bulging wallet is to obsequiously pander to them to the highest degree.