April 28, 2015

Pushing Past The Inbox

If you're like me, someone with confusing priorities, then you love signing up for deal alerts but hate when they keep popping up in your inbox. And still, I will never unsubscribe because I MAY change my mind about that laser hair removal. Maybe. Daily deal sites like Toronto's Buytopia (CEO Ryan Marien pictured above) are losing sales over email fatigue; Buytopia's open rate currently hovers around 20%. For Canadian Business, here's how the company is thinking outside the inbox