February 17, 2015

The Barbell Effect

One new thing I learned while researching my latest piece for Canadian Business was that "lunk alarms" exist and at Planet Fitness, it's used to shame heavy lifters who exhale through a closed vocal cord, expelling an obnoxious noise. Despite that, of maybe because of that, it's one of the highest grossing gym chains in North America; the first Canadian location recently opened in Toronto with a delicious membership of $10/month. This story looks at the emergence of super-cheap and super-luxurious gyms that are pushing out the middle market.